So I think it's time to get back to basics. Good ole business basics. The last few months have been a whirlwind. Tough to stay focused on the things that matter and the things that create value on a daily basis. Technology is moving so fast it is very tough to stay current. Regardless of whether it is camera technology or editing technology, or compressions and distribution technology. Video is flying.
So why a blog post about a simple epiphany? Simple. If it is happening to me , I bet it is happening to you too. It's happening to the business owner next to you, and the business owner next to them too.
Doesn't matter what line of work you are in. Businesses of all types are flying!
Time Out: Let's take a breather just to collect are thoughts. Hit the beach, hit the gym, go for a walk or even just a coffee. Get back to basics. the things that matter to our families, our businesses, our customers, and their customers. So, why the dog with the wig? I have a chocolate lab and wig was just downright funny! Let's slow down to catch our breath and get back to basics. Cheers Jeff
One of the greatest things about the video medium is its innate ability to convey emotion in humans. Its ability is undeniable. Case and point, the last movie you just saw in a theatre or the last movie you just rented.
What about the video you saw on YouTube or took yourself ? Regardless of what you watched and listened to, the medium unlike any other medium involves our most essential senses for which most human beings process and perceive information. As we watch and listen, we then have an emotional response. Good, bad, or indifferent.
As you think about your next video project, consider the emotion you are trying to evoke from the viewer. What emotional reaction do you want them to have to your message? You can now see how important it is to try and craft that message correctly.
Consider: The creative approach in which you deliver that message, the simplicity or complexity to understand that message. What is assumed, what is explained, and what kind of results you hope to achieve are all very import considerations.
If you are thinking about using video for your business or service, you may be a little overwhelmed as to where to start. Your business does so many things, has many moving pieces, and it is impossible to prioritize?
Thinking about a video for your business or services?
Below are 10 simple do's and don'ts to think about.
These 10 questions should help form the foundation of almost any video solution you want to create. The answers to these questions will help you get a basic understanding of what you are hoping to accomplish.
What other questions do you have?
Every business or service, no matter how big or small, has a story. In fact, a business usually has several stories. Why? Because where a customer is in the customer liefecycle, will have a direct effect on what story that customer is more inclined to listen to.
Regardless of the size of your business, as simple or as complex as it may be, that story is interesting to somebody for some reason. Why? People innately love to consume information whether consciously or subconsciously. Whether, they want to be educated or they want to be entertained. They love to know more about people, places and things.
Since, almost the beginning of time when man sat around a camp fire telling a story about his daily hunt, to this age of communication hyperactivity. A story, albeit simple or complex, has always been an effective means of communication from one human to another. So zip ahead to those of you who are running your business or service today? How are you communicating your story?
Granted we are no longer sitting around the fire telling our hunting stories (except for my hunting friends) but we still need to tell prospects our story.
We need to let them know what we can do for them, how we can provide value, and why they should give us a try. They are going to consume. They have to consume. So tell them why they should consume with you.
Zip ahead to what format that story should be told in and what media you should use, and a video story can be a very compelling and a very convincing proposition. Video has a natural ability to command people’s attention if it is put together well and a “story” is evolved through the program.
Your story is what you want it to be. It is who you are, what you do, how you do what you do and why you do what you do. It is the reason you got into business. It is the reason you get out of bed in the morning and the reason why we go to bed so late. Your story is alive, dynamic, compelling and most of all, interesting to someone who uses or consumes what you have to offer.
So… how do you tell your story?