So I think it's time to get back to basics. Good ole business basics. The last few months have been a whirlwind. Tough to stay focused on the things that matter and the things that create value on a daily basis. Technology is moving so fast it is very tough to stay current. Regardless of whether it is camera technology or editing technology, or compressions and distribution technology. Video is flying.
So why a blog post about a simple epiphany? Simple. If it is happening to me , I bet it is happening to you too. It's happening to the business owner next to you, and the business owner next to them too.
Doesn't matter what line of work you are in. Businesses of all types are flying!
Time Out: Let's take a breather just to collect are thoughts. Hit the beach, hit the gym, go for a walk or even just a coffee. Get back to basics. the things that matter to our families, our businesses, our customers, and their customers. So, why the dog with the wig? I have a chocolate lab and wig was just downright funny! Let's slow down to catch our breath and get back to basics. Cheers Jeff
One of the greatest things about the video medium is its innate ability to convey emotion in humans. Its ability is undeniable. Case and point, the last movie you just saw in a theatre or the last movie you just rented.
What about the video you saw on YouTube or took yourself ? Regardless of what you watched and listened to, the medium unlike any other medium involves our most essential senses for which most human beings process and perceive information. As we watch and listen, we then have an emotional response. Good, bad, or indifferent.
As you think about your next video project, consider the emotion you are trying to evoke from the viewer. What emotional reaction do you want them to have to your message? You can now see how important it is to try and craft that message correctly.
Consider: The creative approach in which you deliver that message, the simplicity or complexity to understand that message. What is assumed, what is explained, and what kind of results you hope to achieve are all very import considerations.
If you are thinking about using video for your business or service, you may be a little overwhelmed as to where to start. Your business does so many things, has many moving pieces, and it is impossible to prioritize?
Thinking about a video for your business or services?
Below are 10 simple do's and don'ts to think about.
These 10 questions should help form the foundation of almost any video solution you want to create. The answers to these questions will help you get a basic understanding of what you are hoping to accomplish.
What other questions do you have?