Every business or service, no matter how big or small, has a story. In fact, a business usually has several stories. Why? Because where a customer is in the customer liefecycle, will have a direct effect on what story that customer is more inclined to listen to.
Regardless of the size of your business, as simple or as complex as it may be, that story is interesting to somebody for some reason. Why? People innately love to consume information whether consciously or subconsciously. Whether, they want to be educated or they want to be entertained. They love to know more about people, places and things.
Since, almost the beginning of time when man sat around a camp fire telling a story about his daily hunt, to this age of communication hyperactivity. A story, albeit simple or complex, has always been an effective means of communication from one human to another. So zip ahead to those of you who are running your business or service today? How are you communicating your story?
Granted we are no longer sitting around the fire telling our hunting stories (except for my hunting friends) but we still need to tell prospects our story.
We need to let them know what we can do for them, how we can provide value, and why they should give us a try. They are going to consume. They have to consume. So tell them why they should consume with you.
Zip ahead to what format that story should be told in and what media you should use, and a video story can be a very compelling and a very convincing proposition. Video has a natural ability to command people’s attention if it is put together well and a “story” is evolved through the program.
Your story is what you want it to be. It is who you are, what you do, how you do what you do and why you do what you do. It is the reason you got into business. It is the reason you get out of bed in the morning and the reason why we go to bed so late. Your story is alive, dynamic, compelling and most of all, interesting to someone who uses or consumes what you have to offer.
So… how do you tell your story?