If you are thinking about using video for your business or service, you may be a little overwhelmed as to where to start. Your business does so many things, has many moving pieces, and it is impossible to prioritize?
Or, you may have an idea in the back of your head that has been percolating for some time now. And now you are thinking ok, it’s time to bring this idea to life! We find many businesses are in one of these camps.
Regardless of where you are in your thought process, here are three objectives to consider when simplifying your video content.
First, I need to know what you do. (as the viewer, I need to know if you do what I am looking for)
Second, I need to know why I should choose you over someone else. (this is your chance to differentiate yourself over your competition – here is your sales pitch)
Third, I need to know how . How can I get in on it and talk to you further. Tell the viewer what the next step is. (tell your audience what next step you want them to take) It really is that simple.
Now, out of these three objectives, spring many a question and concern. No doubt, there are other messages your audience needs to see and hear. But remember, you cannot sell the whole store in one video.
At best, your video should get your potential customer to initiate another level of conversation with you. If you get to that next level of discussion with your potential customer, then your video has done its job.
After that discussion, you will hopefully close the sale.
What do you think your first video should be about?